Mitt Romney's kick-off fundraising effort is going very well, according to the Globe:

Mitt Romney easily surpassed his goal for a day-long presidential fund-raiser early this afternoon as an aide announced at a star-studded phone-a-thon that the group had collected more than $1 million.

Romney campaign spokesman Kevin Madden made the announcement at about 12:30 p.m. at the Boston Convention & Exhibition Center, where 400 of the former governor’s biggest supporters from around the country are soliciting money in a cavernous, high-tech call center.

Another innovation in presidential politics.  How's the online fund-raising going, I wonder?

UPDATE:  The Romney effort pulled in $6.5 million.  Some stats:

-Amount Raised: over $6.5 million
-Calls Made: approximately 15,000 outbound calls
-Volunteer Fundraisers Participating: nearly 400
- Volunteer fundraisers hailed from more than 40 state
-Telephones: nearly 400
-Laptop computers: 320
-Call center area: 37,800 square feet
-42 call centers, each manned by 9 volunteer fundraisers